Building Profitable Relationships That Last
Buch, Englisch, 432 Seiten, Format (B × H): 186 mm x 259 mm, Gewicht: 925 g
ISBN: 978-0-470-88851-3
Verlag: Wiley
The completely revised and expanded edition of a fundraising classic
Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources.
The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive.
- Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change
- Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans
- Includes the same tools and resources for fundraising planning
This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword xi
Preface: Do You Need This Book? xiii
Acknowledgments xvii
About the Author xix
Chapter 1 Let’s Start Here: An Important Introduction 1
Chapter 2 Positioning Your Organization to Survive and Thrive: The Four Relationships That Are Critical to Effective and Productive Fund Development (and Healthy Organizations) 21
Chapter 3 The First Relationship—Within Your Organization: Creating the Infrastructure That Produces a Healthy Organization 41
Chapter 4 The Fund Development Professional: Choosing Your Road—Organizational Development Specialist or Just Another Fundraising Technician 105
Chapter 5 The Art of Leadership: A Critical Element of the First Relationship—Within Your Organization 125
Chapter 6 The Second Relationship—With Your Community: Ensuring Your Organization’s Relevance through Strategic Planning 161
Chapter 7 The Third Relationship—With Your Constituents: Nurturing Relationships to Build Loyalty 221
Chapter 8 The Fourth Relationship—With Your Volunteers: Enabling Them to Take Meaningful Action on Behalf of Your Organization 293
Entr’acte: Bridging the Gap 335
Chapter 9 Creating the Most Effective Fund Development Plan for Your Organization: A Plan That Produces Ownership and Results 337
Chapter 10 Going Back to the Beginning: In Conclusion 367
List of Appendices on the Companion Website 369
Notes 373
Index 391
