Transmedia Storytelling and the New Era of Media Convergence in Higher Education

2014. Auflage 2014
ISBN: 978-1-137-38836-0
Verlag: Palgrave MacMillan UK

Buch, Englisch, 257 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 4483 g

Stories, whether they are fact or fiction, popular or not, are a proven method of pedagogy. In the age of media convergence and with the advancement of technology, stories have morphed into new forms; however, their core purpose remains the same, which is to pass on knowledge and information. The internet, with its inherent interactivity, and story, with its inherent capacity to engage, can lead to innovative and transformative learning experiences in media-rich environments. This book focuses on web-based Transmedia Storytelling Edutainment (TmSE) as an andragogical practice in higher education. Story is at the forefront of this investigation because narrative is the basis for developing entertainment media franchise that can be incorporated into pedagogical practice. The propulsion of this analysis consists of practice-based research through narrative inquiry and an e-module case study presented on multimedia storytelling in the classroom. A Transmedia Storytelling Framework is provided for creating screenplays for cross-media projects and for analyzing their appropriateness in education. Additionally, a hypertext screenplay, which allowed students to dig deeper into the story word and to build more knowledge, is evaluated for its use in higher education. Since screenplays are by nature writing for the screen, it is believed that the more visual the input, the more likely it is to be memorized and recalled.

A link to The Goddess Within screenplay is available for download on the right hand side of this page.

Zielgruppe

Research

Autoren/Hrsg.

Kalogeras, Stavroula

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Wirtschaftssektoren & Branchen: Allgemeines
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Pädagogik Pädagogik Bildungssystem Prüfungen und Beurteilungen
• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik E-Learning, Bildungstechnologie
• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik Lehrerausbildung
• Sozialwissenschaften Pädagogik Schulen, Schulleitung Universitäten, Hochschulen

Inhaltsverzeichnis

1. Introduction, Theory and the Media-Education Landscape 2. Media Convergence's Impact on Storytelling, Marketing and Production 3. Media Convergence's Impact on Education 4. Challenges, Concerns and Critiques of Transmedia Storytelling 5. Fiction: A Screenplay-to-Understanding 6. E-Module Case Study 7. Interviews and Discussion

Über Autor(innen)

Stavroula Kalogeras is a Lecturer at the Business College of Athens, Greece, and an Adjunct Professor with Tiffin University and Queens University of Charlotte, USA, where she teaches online graduate courses in communications. She is also a television and film professional who has worked for leading entertainment conglomerates such as E! Entertainment Television, Paramount Pictures and DirecTV.