Towards a Methodology for the Investigation of Norms in Audiovisual Translation

The Choice between Subtitling and Revoicing in Greece. Amsterdam
Erscheinungsjahr 2000
ISBN: 978-90-420-0619-5
Verlag: Brill | Rodopi

Buch, Englisch, Band 15, 300 Seiten, Format (B × H): 15 mm x 22 mm

Reihe: Approaches to Translation Studies

Here is presented for the first time a methodology for the investigation of norms which operate in the field of audiovisual translation. Based on the findings of the polysystem approach to translation, the present work aims to demonstrate that it is possible to investigate audiovisual translation and the norms that operate in it in a systematic way.
Human agents, (audiovisual) products, recipients, and the mode itself are thoroughly investigated and stratified under a lower, middle and upper level. Specific techniques for collecting and analysing data are suggested.
The model is tentatively applied to the investigation of norms which seem to determine the choice between subtitling and revoicing children's TV programmes in Greece. However, one will soon notice that the same model could be applied for the investigation of audiovisual translation norms in any other country. But not only that: one will quickly realise that, with minute modifications, the same model can prove effective for the study of norms in other modes of written translation too. Therefore, this volume can be of a high interest not only to audiovisual translation scholars and practitioners, but to general translation scholars and students of translation proper as well.

Autoren/Hrsg.

Karamitroglou, Fotios

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Übersetzungswissenschaft, Translatologie, Dolmetschen

Inhaltsverzeichnis

Introduction
Definitions of terms and concepts
1 A theoretical approach to norms
1.1 The notion of norms
1.2 Elements of the translational polysystem
1.3 Target and source systems in the study of translational norms
1.4 Function and equivalence in the study of translational norms
1.5 Adequacy and acceptability in the study of translational norms
1.6 The evolution of norms and systems
1.7 Summary
2 Towards a systematic investigation of norms in audiovisual translation
2.1 The construction of a methodology
2.2 The factors of the model/system
2.3 The function of the model/system
2.4 Procedures and techniques for data analysis in audiovisual translation
2.5 Previous methodological approaches to (audiovisual) norms
3 Case Study: The choice between subtitling and revoicing in Greece (in 1995 and 1996)
3.1 Methods of data collection
3.2 Methods of data analysis: some observations
3.3 Norms and motivations at the Lower Level
3.4 Norms and motivations at the Middle Level
3.5 Norms and motivations at the Upper Level
Conclusions
Summary of findings
Suggestions for further research
Appendices
References