Buch, Englisch, 576 Seiten, Format (B × H): 218 mm x 274 mm, Gewicht: 1139 g
Buch, Englisch, 576 Seiten, Format (B × H): 218 mm x 274 mm, Gewicht: 1139 g
ISBN: 978-0-07-772903-5
Verlag: MCGRAW HILL BOOK CO
Marketing: The Core is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:
• SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
• Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
• Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here.
Autoren/Hrsg.
Weitere Infos & Material
Part One: Initiating the Marketing ProcessChapter 1: Creating Customer Relationships and Value through MarketingChapter 2 Developing Successful Organizational and Marketing Strategies Appendix A: Building an Effective Marketing Plan Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part Two: Understanding Buyers and MarketsChapter 4: Understanding Consumer Behavior Chapter 5: Understanding Organizations as Customers Chapter 6: Understanding and Reaching Global Consumers and Markets Part Three: Targeting Marketing OpportunitiesChapter 7: Marketing Research: From Customer Insights to Actions Chapter 8: Market Segmentation, Targeting, and Positioning Part Four: Satisfying Marketing OpportunitiesChapter 9: Developing New Products and Services Chapter 10: Managing Successful Products, Services, and Brands Chapter 11: Pricing Products and Services Chapter 12: Managing Marketing Channels and Supply Chains Chapter 13: Retailing and Wholesaling Chapter 14: Integrated Marketing Communications and Direct Marketing Chapter 15: Advertising, Sales Promotion, and Public Relations Chapter 16: Using Social Media to Connect with ConsumersChapter 17: Personal Selling and Sales Management Chapter 18: Implementing Interactive and Multichannel Marketing Appendix B: Planning a Career in Marketing