Keyes Enterprise 2.0

Social Networking Tools to Transform Your Organization
Erscheinungsjahr 2012
ISBN: 978-1-4665-7596-7
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 425 Seiten

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable.

Examining organizations and their social activities, Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book:

- Describes the functions of social networking in the context of today's enterprise

- Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting

- Supplies a complete discussion on how to prepare staff for social enterprising

- Explains how to measure and manage social networking

This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management. It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.

Zielgruppe

IT managers, business managers, and project managers.

Autoren/Hrsg.

Keyes, Jessica

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

The Human Side of Technology
Rise of the Modern Internet
Technology Becomes an Extension of Ourselves
Why We Use the Web
The Changed Nature of Work
The Technologically Enabled Worker
Key Point

The Social Enterprising Environment
The Social Network
The Enterprise Social Network
Collaborative Applications
Key Point
References

Web 2 to Enterprise 2
Tools That Provide Networking Capabilities
Wikis in Action
Meaning-Based Computing
Semantic Web
Virtual Worlds
Knowledge Management Tools
Mashups
Key Point
References

Managing Knowledge through Social Enterprising
The Knowledge Worker
Knowledge Management and Knowledge Sharing
Cross-Cultural Differences
Organizational Culture’s Effect on Knowledge Sharing
IT Support’s Effect on Knowledge Sharing
Techniques for Promoting Knowledge Sharing
Worker Study
Recommendations for Making It Work
Key Point

Data of Social Enterprising
Intelligent Systems
Semantic Standards
Enterprise Information Management
Content Management System (CMS)
Document Management Systems/Electronic Document
Management Systems
Digital Asset Management
Data Mining
Key Point
References

People Prep
A Question of Productivity
Social-Based Creativity Development
Communications and Group Productivity
Promoting Collaboration
Verbal Cues
Best Practices
Expert Interviews
Job Aids
Knowledge Fairs
Knowledge Maps and Inventories
Learning Games
Lessons Learned Debriefings
Storytelling
Key Point

Business Process Social Enterprising
Marketing to the Masses
Virtual Trade Shows
Public Relations
Marketing Control
Social Marketing
Risk Management
Risk Avoidance
Project Management
Example
Collaborative Development Environments (CDEs)
Retrofitting a Methodology to Incorporate Social Networking
Key Point

Social Performance Measurement and Management
Adopting the Balanced Scorecard
Attributes of Successful Project Management Measurement Systems
Measuring Project Portfolio Management
Project Management Process Maturity Model (PM)2 and Collaboration
Key Point
References

Mobile Social Enterprising
Pervasive (Ubiquitous) Computing
Sensors
Mobile Social Networking
Software Platforms
Security
Key Point
References

Legal, Privacy, and Security Issues
Website Legal Issues
Developing Your ePolicy
Security Issues
Web Server Security
Protecting Mobile Devices
Key Point
Appendix A—Social Networking Tools
Appendix B—Community of Practice Practitioner’s Guide
Appendix C—Knowledge Discovery Techniques
Appendix D—Staff Competency Survey
Appendix E—Behavioral Competencies
Appendix F—Balanced Scorecard Metrics
Appendix G—Glossary
Appendix H—Worker Study Results
Appendix I—Computer Use Policy
Appendix J—Best Practices Security Checklist
Index

Über Autor(innen)

Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy and development firm started in New York in 1989.

Keyes has given seminars for such prestigious universities as Carnegie Mellon, Boston University, University of Illinois, James Madison University, and San Francisco State University. She is a frequent keynote speaker on the topics of competitive strategy and productivity and quality. She is former advisor for DataPro, McGraw-Hill’s computer research arm, as well as a member of the Sprint Business Council. Keyes is also a founding board of director member of the New York Software Industry Association. She completed a 2-year term on the Mayor of New York City’s Small Business Advisory Council. She currently facilitates doctoral and other courses for the University of Phoenix and is a member of the Faculty Council for the College of Information Systems and Technology. She has been the editor for WGL’s Handbook of eBusiness and CRC Press’s Systems Development Management and Information Management.

Prior to founding New Art, Keyes was managing director of R&D for the New York Stock Exchange and has been an officer with Swiss Bank Co. and Banker’s Trust, both in New York City. She holds a master’s degree in business administration degree from New York University, and a doctorate in management. A noted columnist and correspondent with over 200 articles published, Keyes is the author of the following books:

The New Intelligence: AI in Financial Services (HarperBusiness, 1990)
The Handbook of Expert Systems in Manufacturing (McGraw-Hill, 1991)
Infotrends: The Competitive Use of Information (McGraw-Hill, 1992)
The Software Engineering Productivity Handbook (McGraw-Hill, 1993)
The Handbook of Multimedia (McGraw-Hill, 1994)
The Productivity Paradox (McGraw-Hill, 1994)
Technology Trendlines (Van Nostrand Reinhold, 1995)
How to Be a Successful Internet Consultant (McGraw-Hill, 1997)
Webcasting (McGraw-Hill, 1997)
Datacasting (McGraw-Hill, 1997)
The Handbook of Technology in Financial Services (Auerbach, 1998)
The Handbook of Internet Management (Auerbach, 1999)
The Handbook of eBusiness (Warren, Gorham, & Lamont, 2000)
The Ultimate Internet Sourcebook (Amacom, 2001)
How to Be a Successful Internet Consultant, Second Ed. (Amacom, 2002)
Software Engineering Handbook (Auerbach, 2002)
Real World Configuration Management (Auerbach, 2003)
Balanced Scorecard (Auerbach, 2005)
Knowledge Management, Business Intelligence, and Content Management: The IT Practitioner’s Guide (Auerbach, 2006)
X Internet: The Executable and Extendable Internet (Auerbach, 2007)
Leading IT Projects: The IT Manager’s Guide (Auerbach, 2008)
Marketing IT Products and Services (Auerbach, 2009)
Implementing the Project Management Balanced Scorecard (Auerbach, 2010)
Social Software Engineering: Development and Collaboration with Social Networking (Auerbach, 2011)