Speechwriting in Theory and Practice

1. Auflage 2019
ISBN: 978-3-030-03684-3
Verlag: Springer International Publishing

Buch, Englisch, 202 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 281 g

Reihe: Rhetoric, Politics and Society

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Zielgruppe

Popular/general

Autoren/Hrsg.

Kjeldsen, Jens E.

Barnholdt Hansen, Jette

Kiewe, Amos

Lund, Marie

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politik: Sachbuch, Politikerveröffentlichungen
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Theorie, Politische Philosophie

Inhaltsverzeichnis

1 Introduction: The Case for Speechwriting.- 2 Speechmaking in the 21st Century.- 3 The Beginning of Speechwriting.- 4 Research and Theory on Speechwriting.- 5 The Rhetorical Canons of Speechwriting.- 6 Genres of Speechwriting.- 7 How Speeches are Written.- 8 Characterizing the Speaker.- 9 Writing for the Ear.- 10 Writing for the Eye: Pictures, Visions, and PowerPoint.- 11 The Ethics of Speechwriting.- 12 The Functions of Speechwriting in Contemporary Society.- 13 The General Steps in the Speechwriting Process.

Über Autor(innen)

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway.

Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA.

Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark.

Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.