Klepacki Avon

Building The World's Premier Company For Women
1. Auflage 2010
ISBN: 978-1-118-04038-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfumesample back in 1886. The company, long famous for ringing customerdoorbells, is now the world's largest direct salesorganization--with almost five million representatives in morethan 140 countries.
AVON: Building the World's Premier Company for Women isthe first book ever to show how this cosmetics juggernaut achievedsuch incredible success, while revealing secrets any business canuse to effectively market products of all kinds--especially towomen.
Through this entertaining journey, you'll not only learn thecolorful Avon story, but also see how every company, big or small,can benefit from its unique approach to sales and productdevelopment.
"By providing women with an unlimited opportunity for careersuccess, Avon harnessed the power of a committed sales force to wincustomers and grow the business. The company's success story istestimony to the importance of focusing on your core business whilerecognizing the changes taking place with your customers and theenvironment."
--Mary Sammons, President and CEO, Rite AidCorporation
"The book is an excellent primer on how to successfully makealternative forms of distribution work."
--Allen Burke, Director of Merchandising, QVC, Inc.
"The author's incisive revelations . . . capture theextraordinary personalities and entrepreneurial strategies of oneof America's most spellbinding success stories."
--Annette Green, President Emeritus, The FragranceFoundation

Autoren/Hrsg.

Klepacki, Laura

Inhaltsverzeichnis

Foreword (Andrea Jung).
Introduction.
CHAPTER 1 Give Them What They Want.
CHAPTER 2 Stay Focused.
CHAPTER 3 Hire the Best Man (or Woman) for the Job.
CHAPTER 4 Empower Your Sales Force.
CHAPTER 5 Incentivize the Troops.
CHAPTER 6 Constantly Innovate.
CHAPTER 7 Keep Up with the Times.
CHAPTER 8 Speak in Every Language.
CHAPTER 9 Embrace Technology.
CHAPTER 10 Connect with Your Customers.
CHAPTER 11 Get Creative.
CHAPTER 12 Makeovers Can Be a Thing of Beauty.
CHAPTER 13 Give Back.
Epilogue.
Timeline of Significant Events in Avon History.
Acknowledgments.
Notes.
Index.

Über Autor(innen)

LAURA KLEPACKI is an experienced journalist who has covered the beauty, marketing, and consumer products industries for many years. The former mass-market beauty editor for Women's Wear Daily, Klepacki has long reported on Avon and is a noted expert on the multibillion-dollar health and beauty care industry.