Beyond Standard Information Strategies
Buch, Englisch, 271 Seiten, Format (B × H): 144 mm x 223 mm, Gewicht: 4581 g
ISBN: 978-1-137-34831-9
Verlag: Palgrave MacMillan UK
The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Psychologie Psychologische Disziplinen Medienpsychologie, Kommunikationspsychologie
- Geowissenschaften Umweltwissenschaften Umweltsoziologie, Umweltpsychologie, Umweltethik
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
- Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie
Weitere Infos & Material
Preface
1. What is Environmental Communication and Why is it Important?
2. Potential and Limitations of Environmental Communication
3. Understanding Communication - Insights from Theories of Communication
4. Decision models - What Psychological Theories Teach Us about People's Behaviour
5. Communication in Large Social Systems - How Information Spreads through Societies
6. Traditional and New Media - About Amplification and Negation
7. Target Group Segmentation - Why Knowing your Audience is Important
8. An Overview of Communication-Based Intervention Techniques
9. Promoting Pro-Environmental Behaviour in Groups and Organisations
10. Playing Good? - Environmental Communication through Games and Simulations
11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication