Klug Market Entry Strategies in Eastern Europe in the Context of the European Union
2006
ISBN: 978-3-8350-9334-8
Verlag: Deutscher Universitätsverlag
Format: PDF
Kopierschutz: 1 - PDF Watermark
An Empirical Research into German Firms Entering the Polish Market
E-Book, Englisch, 202 Seiten, eBook
ISBN: 978-3-8350-9334-8
Verlag: Deutscher Universitätsverlag
Format: PDF
Kopierschutz: 1 - PDF Watermark
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Dr. Michael Klug promovierte an der Universität Danzig. Er ist zur Zeit in einer führenden Management- und IT-Beratung tätig.
Zielgruppe
Research
Weitere Infos & Material
1;Michael Klug;4
2;Foreword;6
3;Acknowledgement;8
4;Table of Content;9
5;List of Figures;12
6;List of Tables;13
7;List of Abbreviations;14
8;Introduction;15
8.1;Object of Research;15
8.2;Goal of this Work and Main Hypotheses;16
8.3;Research Methodology;16
8.4;Outline of this Work;18
9;1 Analysis of Theoretical Approaches to Strategic Issues;20
9.1;1.1 The Market- Based View;20
9.2;1.2 The Resource- Based View;30
9.3;1.3 Transaction Cost Theory;34
9.4;1.4 Theories explaining International Business;39
9.5;1.5 Summary and Conclusions;43
9.6;2.2 Modes of International Market Entry;46
9.7;2.3 Building a Competitive Edge in a new Market;57
9.8;2.4 Summary and Conclusions;66
10;3 The European Union from the Perspective of a Business Investor;68
10.1;3.1 Foundation of the European Union;68
10.2;3.2 Principles of the European Union;74
10.3;3.3 Polish Accession to the European Union;80
10.4;3.4 Implications of EU Membership for Investment Decisions;87
10.5;3.5 Summary and Conclusions;92
11;4 The Polish Market - Opportunities and Challenges for German Investors;94
11.1;4.1 Poland;94
11.2;4.2 Germany;105
11.3;4.3 Summary and Conclusions;112
11.4;5.2 Case Studies: Technology;118
11.5;no;121
11.6;5.3 Case Studies: Infrastructure;148
12;6 Conclusions from Empirical Findings and Verification of Hypotheses;179
12.1;6.1 Market Position and Strategy;179
12.2;6.2 International Business;181
12.3;6.3 Business in Poland;184
12.4;6.4 Membership in the European Union;187
13;Summary;190
14;Appendix: Questionnaire for Empirical Research;192
15;Literature;194
Analysis of Theoretical Approaches to Strategic Issues.- Practical Options for Investors considering Market Entries.- The European Union from the Perspective of a Business Investor.- The Polish Market — Opportunities and Challenges for German Investors.- Factors determining Market Entry Policy of chosen German Companies — An Empirical Study.- Conclusions from Empirical Findings and Verification of Hypotheses.
