Knackstedt The Interior Design Business Handbook

A Complete Guide to Profitability
5. Auflage 2012
ISBN: 978-1-118-32818-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 560 Seiten, E-Book

Thousands of interior design professionals have come to rely onThe Interior Design Business Handbook for comprehensive,accessible coverage of the essential procedures, tools, andtechniques necessary to manage a successful interior designbusiness. The Fifth Edition of this essential resource hasbeen revised to address the latest trends and changes in the field,with new and updated material on business size and structure,building a brand, client development, social networking andInternet marketing, finances, purchasing, technology and softwareprograms, and other key areas.
Complete with more than 75 sample forms and letters, thisFifth Edition is a one-stop resource for all aspects ofestablishing and running an interior design business--fromchoosing a location and managing day-to-day operations to growing abusiness and putting it up for sale. All of the techniques andprocedures in the book are rooted in real-world experience and areused daily in successful design firms throughout the UnitedStates.
Filled with valuable information for solo practices and smallfirms as well as larger businesses, this book is an indispensableresource for seasoned professionals as well as interior designerswho are at the start of their career.

Autoren/Hrsg.

Knackstedt, Mary V.

Inhaltsverzeichnis

Preface vii
Acknowledgments ix
Chapter 1 Finding Your Place in Interior Design 1
Chapter 2 Starting or Changing Your Business Type or Structure31
Chapter 3 Planning for Profit and Growth 56
Chapter 4 Setting Up a Design Studio 70
Chapter 5 The Design Team 87
Chapter 6 Business Development 135
Chapter 7 Charging for Your Services 174
Chapter 8 Succeeding in Project Management 252
Chapter 9 Working with Sources and Contractors 281
Chapter 10 Managing Your Office 312
Chapter 11 Managing and Securing Your Financial Position 355
Chapter 12 Growing Your Firm and Your Professional Skills435
Epilogue 445
Appendices: AIA Document B171 ID 447
Professional Associations 465
CIDA 469
Glossary 498
Recommended Reading 533
Designer's Business Forum 538
Index 539

Über Autor(innen)

MARY V. KNACKSTEDT, FASID, FIIDA, is founder andPresident of Knackstedt, Inc., of Harrisburg, Pennsylvania, and NewYork City. She is an interior designer, furniture designer,consultant, and speaker. She has taught continuing education andbusiness courses for professional organizations and universities,including Harvard University's Graduate School of Design. As aconsultant, Knackstedt has helped develop many new businesses andrestore many failing businesses. She continues to advise designersthroughout the United States.