Speaking with a Purpose

10. New Auflage 2017
ISBN: 978-0-415-78410-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 180 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 386 g

Now in its 10th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. Based on a traditional step-by-step approach combined with up-to-date communication theory, this no-frills text allows students more time to prepare, practice, and present speeches. This edition includes two brand new chapters, both with a technological focus. Students and instructors can also enjoy updated online ancillary material with resources for each chapter. This text is a valuable resource in the traditional, online, or hybrid classroom.

Autoren/Hrsg.

Koch, Arthur

Schmitt, Jason

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

CONTENTS

Preface

Chapter 1 Speech Communication

Chapter 2 Audience Analysis

Chapter 3 Determine your Purpose and Subject

Chapter 4 The Introduction and Conclusion

Chapter 5 Gathering Supportive Material

Chapter 6 Supporting Your Ideas

Chapter 7 Organizing the Body of Your Speech

Chapter 8 Delivering Your Speech

Chapter 9 Informing

Chapter 10 Persuasion

Chapter 11 Group Communication

Chapter 12 Speaking Online

Chapter 13 The Tech Savvy Leader

Index

Über Autor(innen)

Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee as well as Milwaukee Area Technical College where he served as department chair.

Jason Schmitt is Associate Professor of Communication & Media at Clarkson University in Potsdam, New York. He is a regular columnist for Forbes and Huffington Post with a focus on new technology evolving higher education.