POWER OF REPUTATION

Erscheinungsjahr 2012
ISBN: 978-0-8144-1797-3
Verlag: HARPERCOLLINS LEADERSHIP

Buch, Englisch, 224 Seiten, Format (B × H): 63 mm x 93 mm

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to: Identify and reinforce the values behind their reputation • Earn respect by respecting others • Engage people through constructive, open communication • Build strong connections by personalizing their approach to everything they do Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity.

Autoren/Hrsg.

Komisarjevsky, Chris

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Contents Foreword Acknowledgments INTRODUCTION: Reality, Perception, and Your Most Powerful Asset PART ONE: CHARACTER 1 This Is the Era of Personal Character 2 Experiences That Shape Character 3 Define Your Values 4 Authenticity Rules 5 Caring and Respect PART TWO: COMMUNICATION 6 Seek to Understand 7 Effective Communication 8 Engaging Others 9 Be Personal PART THREE: TRUST 10 Build a Circle of Trust 11 Overcoming Threats to Trust 12 When You Make a Mistake 13 An Enduring Reputation 14 Reputation Paves the Way Index

Über Autor(innen)

CHRIS KOMISARJEVSKY retired as worldwide chief executive officer of Burson-Marsteller, one of the world’s leading global public relations and public affairs firms, in 2005, after a 35-year career in public relations. He is the coauthor of Peanut Butter and Jelly Management.