Diffusion of Innovative Energy Services

Consumers' Acceptance and Willingness to Pay
Erscheinungsjahr 2023
ISBN: 978-0-12-822882-1
Verlag: Elsevier Science

Buch, Englisch, 244 Seiten, Format (B × H): 236 mm x 189 mm, Gewicht: 520 g

Diffusion of Innovative Energy Services: Consumers' Acceptance and Willingness to Pay consolidates research in the diffusion, adoption and acceptance of Innovative energy services (IES), including dynamic green electricity tariffs, small-scale energy generators, and smart metering information systems among residential electricity consumers. The book addresses consumer awareness, acceptance and engagement towards smart technologies, focusing on the 'willingness to pay' for IES. Chapters address findings from field experiments, pilot programs and simulation methods such as agent-based modeling. Case studies involve various countries and continents, with a focus on modern, pro-environmental and sustainable economies, where IES are offered.

Policy recommendations, tools and interventions as well as behavioral strategies conclude the work.

Autoren/Hrsg.

Kowalska-Pyzalska, Anna

Fachgebiete

• Geowissenschaften Umweltwissenschaften Umweltpolitik, Umweltprotokoll
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Energie- & Versorgungswirtschaft Energiewirtschaft: Alternative & Erneuerbare Energien
• Technische Wissenschaften Energietechnik | Elektrotechnik Energieverteilung, Stromnetze

Inhaltsverzeichnis

1. Introduction to innovative energy services (IES) in transitioning energy markets
2. Consumers' roles and opportunities in the energy market
3. Theoretical background of innovation diffusion in the context of energy market
4. Individual behavioral theories
5. Consumer acceptance and engagement of IES:practical experience and findings
6. Behavioral strategies and marketing interventions: policy recommendations and practical advices
7. Bibliography
8. Glossary

Über Autor(innen)

Kowalska-Pyzalska, Anna
Anna Kowalska-Pyzalska is Associate Professor at the Department of Operations Research and Business Intelligence, Faculty of Management, Wroclaw University of Science and Technology, Poland. With an M.Sc. in Management (2001), a Ph.D. in Electrical Power Systems (2006) and four years spent in the power industry (2006-2010), she possesses unique expertise on the interface of energy markets and economics. Her most recent research interests include modelling innovation diffusion, exploring adoption of innovative goods and services in the energy market (e.g., dynamic electricity tariffs, smart metering information systems) and investigating social acceptance of these goods and services. She has published in top tier journals (most notably in Energy Policy, Renewable and Sustainable Energy Reviews, Energies and Sustainability) and is an ad-hoc reviewer for a number of JCR listed journals. She was an Investigator on national and EU funded projects and currently is the Principal Investigator on two NCN (National Science Centre, Poland) OPUS grants.