Kwansa / Parsa | Quick Service Restaurants, Franchising, and Multi-Unit Chain Management | E-Book | sack.de
E-Book

E-Book, Englisch, 370 Seiten

Kwansa / Parsa Quick Service Restaurants, Franchising, and Multi-Unit Chain Management


Erscheinungsjahr 2014
ISBN: 978-1-317-95622-8
Verlag: CRC Press
Format: PDF
 Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 370 Seiten

ISBN: 978-1-317-95622-8
Verlag: CRC Press
Format: PDF
 Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: - growth, change and strategy in the international foodservice industry - food safety as an international problem and the formation of outreach committees to combat the challenges faced globally - food consumption patterns and the driving forces that influence consumer food preferences - the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants - consumer attitudes toward airline food - adding quick-service meals to airplane menus - factors influencing parental patronage of QSRs - a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus

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Autoren/Hrsg.

Kwansa, Francis A
Parsa, H.G.

Fachgebiete

Weitere Infos & Material

- Foreword - The Restaurant Revolution?Growth, Change and Strategy in the International Foodservice Industry - Food Safety: A Public Crime - Changing Food Consumption Patterns and Their Impact on the Quick Service Restaurant Industry - Understanding Mature Customers in the Restaurant Business: Inferences from a Nationwide Survey - Consumer Attitude Toward Adding Quick-Service Foods to In-Flight Meals - A Study of Factors Influencing Parental Patronage of Quick Service Restaurants - A Review Article - White Castle: How Billy Ingram Made Hamburger ?The America's Choice? - Creating Consumer-Driven Demand Chains in Food Service - The Restaurant Industry in China: Assessment of the Current Status and Future Opportunities - Impact of Mentoring and Empowerment on Employee Performance and Customer Satisfaction in Chain Restaurants - Strategic Information Systems: In the Quick Service Restaurant Industry: A Case Study Approach - A Conceptual Model for Quantifying the Effects of a New Entrant in a Competitive Restaurant Market - Study of the Changing Role of Multi-Unit Managers in Quick Service Restaurant Segment - An Exploratory Study of Determinant Factors for the Success of Chinese Quick Service Restaurant Chains - Integrating ?My Fair Lady? with Foodservice Management: A Theoretical Framework and Research Agenda - Research Notes - Quick Service Chain Restaurant Managers: Temperament and Profitability - Strategic Alliances: The Economics of Dual Branding in Restaurant Franchising - Index - Reference Notes Included

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