Leroux Miller Content Marketing for Nonprofits

A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
1. Auflage 2013
ISBN: 978-1-118-72238-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, Band 1, 432 Seiten, E-Book

Reihe: The Jossey-Bass Nonprofit Guidebook Series

Nonprofits are communicating more often and in more ways thanever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact,Low-Cost Ways to Build Support for Your Good Cause, Kivi LerouxMiller shows you how to design and implement a content marketingstrategy that will attract people to your cause, rather thanbegging for their attention or interrupting them with yourcommunications. Youll learn how to plan, create, share, and managerelevant and valuable content that inspires and motivates people tosupport your nonprofit in many different ways.
Inside:
* Eye-opening look at how nonprofit marketing and fundraising ischanging, and the perils of not quickly adapting
* Up-to-date guidance on communicating in a fast-paced,multichannel world
* How to make big-picture strategic decisions about your content,followed by pragmatic and doable tactics on everything fromeditorial calendars to repurposing content
* Real-world examples from 100+ nonprofits of all sizes andmissions
This book is your must-have guide to communicating so that youkeep the supporters you already have, attract new ones, andtogether, change the world for the better.

Autoren/Hrsg.

Leroux Miller, Kivi

Über Autor(innen)

Kivi Leroux Miller is the founder of Nonprofit MarketingGuide.com and the author of The Nonprofit Marketing Guide:High-Impact, Low-Cost Ways to Build Support for Your Good Causefrom Jossey-Bass. Through training, coaching, and consulting, Kivihelps nonprofits develop and execute smart, savvy marketing andcommunications strategies.