Irresistible Apps

Motivational Design Patterns for Apps, Games, and Web-based Communities
1. Auflage 2014
ISBN: 978-1-4302-6421-7
Verlag: Apress

Buch, Englisch, 208 Seiten, Paperback, Format (B × H): 191 mm x 235 mm, Gewicht: 3974 g

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?

The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.

Zielgruppe

Popular/general

Autoren/Hrsg.

Lewis, Chris

Fachgebiete

• Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design
• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Handheld Programmierung
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit

Inhaltsverzeichnis

- Introduction to Motivational Design
- Psychology of Motivation
- Understanding Patterns
- Gameful Patterns
- Social Patterns
- Interface Patterns
- Information Patterns
- Understanding Motivational Dark Patterns
- Temporal Dark Patterns
- Monetary Dark Patterns
- Social Capital Dark Patterns
- Patterns as Analysis
- Patterns as Design Tools
- The End Is the Beginning
- Bibliography

Über Autor(innen)

Chris Lewis is a software engineer based in Silicon Valley, and in a past life he worked as a database consultant. He holds a Computer Science PhD from the University of California, Santa Cruz, where he researched both software engineering and game design, marrying the two in his study of motivational design patterns. He is co-founder of the Games and Software Engineering academic workshop.