Buch, Englisch, 252 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 546 g
Reihe: Advances in the Study of Entrepreneurship, Innovation and Economic Growth
Buch, Englisch, 252 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 546 g
Reihe: Advances in the Study of Entrepreneurship, Innovation and Economic Growth
ISBN: 978-0-7623-0689-3
Verlag: Jai Press Inc.
This volume includes a series of papers which examine the contributions of entrepreneurship education on the performance of graduates. Using survey data for 2,484 entrepreneurship and non-entrepreneurship graduates, the analysis indicates that entrepreneurship education contributes to risk taking, the formation of new ventures, and firm growth. The second chapter continues with an assessment of the effects of entrepreneurship and technological change historically, focusing on the computer industry. Chapter three also examines the development of property rights in the computing industry with an assessment of the special problems of the internet. Chapter four turns to broader questions of the bases for entrepreneurial behavior within firms and presents survey data from South Africa and the US. Chapter five continues the analysis of entrepreneurial activities. A model is presented and implications are drawn. The final two chapters examine specific marketing issues for entrepreneurial firms. With ease of entry and intense competition, marketing strategies become especially critical.
Autoren/Hrsg.
Weitere Infos & Material
Introduction. The economic contributional entrepreneurship education: an evaluation with an established program (G.D. Libecap, A. Charney). A framework for understanding technological change: lessons from information technology, 1868-1997 (J. Cortada). Internet domain names: property rights and institutional innovation (M. Mueller). Understanding factors that trigger entrepreneurial behavior in established companies (M. Morris et al.). Dynamics of rapid growth and change: a complexity theory of entrepreneurial activity (B.M. Bergmann Lichtenstein). Marketing for the entrepreneur: customer focus to multiple constituencies (R. Goldstein).
