China's Cultural Trade Strategy

Perspectives from Film and Television Industries
1. Auflage 2024
ISBN: 978-1-032-54428-1
Verlag: Taylor & Francis

Buch, Englisch, 182 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 268 g

This book aims to provide theoretical and empirical interpretations of certain phenomena in the development of China's cultural industry. Using the film and television industries as the major cases, the author proposes suggestions on China's ongoing development of foreign cultural trade.

The author argues that China is well positioned to take full advantage of the opportunities of globalization, to develop its cultural industry in a leapfrog manner. China's rapid economic growth drives the country's development from a small cultural market to a large one. Since it is a middle-income country, its cultural industry still has a relatively large potential to grow. The study on China's foreign cultural trade strategy can contribute to the growing needs of people for a better life and enhance China's "cultural confidence". With an explanation of existing practices, this book also aims to make recommendations on China's strategy for developing foreign cultural trade in the era of globalization.

This book will be a good read for students, researchers and scholars of Chinese studies, East Asian studies and culture economics, and those interested in China's film and television industries.

Zielgruppe

General, Postgraduate, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Libin, Luo

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung

Inhaltsverzeichnis

1. An Introduction: Why Do I Write This Book? 2. Theoretical Studies Related to Cultural Trade 3. Opening up of Film Market and the Development of Film Industry in China’s Mainland 4. Imports of Cultural Products and Chinese Culture Going Global: The Case of Film Import 5. Rise of China’s Economy and International Influence of Standard Chinese Language 6. International Trade in TV formats, Home Market Effects and Chinese TV Program Exports 7. The Rise and Fall of the China’s Hong Kong Film Industry and Its Implications for China’s Mainland 8. A Forecast on Film Box Office in China’s Mainland—on Strategies of China’s Mainland Film Industry. 9 Opportunities, Challenges and Strategies for the Development of Foreign Cultural Trade in China

Über Autor(innen)

Luo Libin (Ph.D. of Economics) is Professor of Economics at Beijing International Studies University, China. Professor Luo is also a visiting researcher at the Institute for Service Economy and Digital Governance, Tsinghua University, senior researcher of Beijing Research Institute of Culture Trade, BISU, and researcher at China Academy of "One Belt and One Road" Strategy, BISU. Luo’s research interests include cultural and international trade, service trade and international investment.