The Principle of Profit Models

Softcover Nachdruck of the original 1. Auflage 2015
ISBN: 978-3-662-51550-1
Verlag: Springer

Buch, Englisch, 184 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 3473 g

This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, the book not only explains “why” entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers “how” they derived that model.

Zielgruppe

Research

Autoren/Hrsg.

Lin, Guiping

Zhu, Wuxiang

Wei, Wei

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Profit sources (Stakeholders). -Fixed income.- Remaining profit.- Profit sharing.- Customer pricing.- Auction.- Combined pricing.

Über Autor(innen)

Guiping LIN, Ph.d, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic.

Wei WEI, Associate Professor, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic.

Wuxiang ZHU, Professor, Finance Department, School of Economics, Tsinghua University, Beijing, China, People's Republic.