Machiavelli, Marketing and Management

Revisited
1. Auflage 2025
ISBN: 978-1-032-94330-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 294 Seiten, Format (B × H): 156 mm x 234 mm

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.

The volume covers a wide range of topics including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.

Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students and scholars of management, marketing, political science and public affairs.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Lock, Andrew

Harris, Phil

Rees, Patricia

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Politikwissenschaft Politische Kultur Interessengruppen, Lobbyismus und Protestbewegungen

Inhaltsverzeichnis

Introduction Machiavelli in 2025  Part I: Marketing  1. The Unfortunate Metamorphosis of Andrej Babiš: From Moderate Liberalism to Failed Machiavellian Pragmatism  2. Machiavelli, Performative Politics, and Post-Truth Populism  3. A Machiavellian Digital Media  Part II: Management  4. Machiavelli's Secret: The Unity of a Leader's Talents and Adaptability to Reality: Leadership – A Practitioner’s Perspective  5. Did Machiavelli Advise Tesco? The Marketing of Large-Scale Grocery Retailers  6. COVID-19 and Strategic Corporate Philanthropy  Part III: Political Management and Philosophy  7. Charismatic Leadership and Machiavelli  8. Myth and Meaning of Machiavelli for Contemporary Public Affairs  9. Putin as Czar: On the Machiavellian Nature of a Modern Russian Despot  10. Machiavelli and Trump: The Media’s Portrayal of a Want-to-Be Prince  Part IV: The Global Cultural Dimension  11. Machiavelli in the Digital and Social Media Realms: Influencing Movements, Human Brands, and Narratives  12. Machiavelli's and Sun Tzu’s Influence on Public Affairs  13. The Use and Abuse of Power – A Turkish/Erdoganist Perspective  14. Contemporary Machiavellian Fascists? The Case of Greece’s Golden Dawn Party  15. Machiavelli's Influence on Modern Politics – An Austrian Perspective  16. Vignettes  End Piece

Über Autor(innen)

Phil Harris is Professor Emeritus of Marketing and Public Affairs, University of Chester.

Andrew Lock is Emeritus Professor, University of Leeds.

Patricia Rees is Professor Emerita, Manchester Metropolitan University.