Longest Health Program Management

From Development Through Evaluation
2. Auflage 2014
ISBN: 978-1-118-83476-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Reihe: Jossey-Bass Public Health / Health Services Text

Learn how to effectively plan, implement, and evaluate healthprograms
Health Program Management: From Development ThroughEvaluation, Second Edition is a practical and usefulintroduction to the management of health programs. While providingan overview of the current best practices in management, thetextbook goes beyond simple management techniques, teachingstudents how to develop, lead, and evaluate their programs toensure quality outcomes. The focus is on the three core managementconcepts of strategy, design, and leadership, but time is alsodevoted to describing facilitative management activities integralto successful programs. Students will learn techniques forcommunication, decision-making, quality assurance, marketing, andprogram evaluation within the structure of the book's programmanagement model. Logically organized with a separate chapter foreach activity, this resource provides a thorough, systematicoverview of the effective development, implementation, andevaluation of health programs.
Health Program Management: From Development ThroughEvaluation, Second Edition provides a comprehensive approach tomanagement throughout all stages of a health program.
* Learn to develop a strategy that steers the program towardspecific goals
* Discover how to design, market, and lead an effective healthprogram
* Become familiar with the manager's role in a quality healthprogram
* Evaluate potential and existing programs for performance andcapability
Students and aspiring managers and leaders preparing themselvesfor the challenges of managing health programs will find theinformation and techniques to develop the skills they need inHealth Program Management: From Development Through Evaluation,Second Edition.

Autoren/Hrsg.

Longest, Beaufort B.

Inhaltsverzeichnis

Preface
Acknowledgments
The Author
Chapter 1 The Work of Managers in Health Programs
Chapter 2 Developing and Strategizing the Future
Chapter 3 Designing for Effectiveness
Chapter 4 Leading to Accomplish Desired Results
Chapter 5 Making Good Management Decisions
Chapter 6 Communicating for Understanding
Chapter 7 Managing Quality - Totally
Chapter 8 Commercial and Social Marketing
Chapter 9 Program Evaluation
Index

Über Autor(innen)

BEAUFORT B. LONGEST, JR.,PHD, is professor of health policy andmanagement at the University of Pittsburgh Graduate School ofPublic Health. He has written eight books and coauthored threeothers. He is a fellow of the American College of HealthcareExecutives and holds memberships in the Academy of Management,Academy Health, and the American Public Health Association.