Strategy, Leadership, and AI in the Cyber Ecosystem

The Role of Digital Societies in Information Governance and Decision Making
Erscheinungsjahr 2020
ISBN: 978-0-12-821442-8
Verlag: William Andrew Publishing

Buch, Englisch, 430 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 860 g

Strategy, Leadership and AI in the Cyber Ecosystem investigates the restructuring of the way cybersecurity and business leaders engage with the emerging digital revolution towards the development of strategic management, with the aid of AI, and in the context of growing cyber-physical interactions (human/machine co-working relationships). The book explores all aspects of strategic leadership within a digital context. It investigates the interactions from both the firm/organization strategy perspective, including cross-functional actors/stakeholders who are operating within the organization and the various characteristics of operating in a cyber-secure ecosystem.

As consumption and reliance by business on the use of vast amounts of data in operations increase, demand for more data governance to minimize the issues of bias, trust, privacy and security may be necessary. The role of management is changing dramatically, with the challenges of Industry 4.0 and the digital revolution. With this intelligence explosion, the influence of artificial intelligence technology and the key themes of machine learning, big data, and digital twin are evolving and creating the need for cyber-physical management professionals.

Autoren/Hrsg.

M. O'Dell, Liam

Bowen, Gordon

Hagan, Daniel

Jamal, Arshad

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz

Inhaltsverzeichnis

Section 1: Strategic leadership in the digital age

1. The evolution of AI and the human-machine interface 2. Digital leadership, ethics, and challenges 3. Integrating social media and warranty data for fault identification in the cyber ecosystem: A cloud-based collaborative framework 4. Getting it right: Systems Understanding of Risk Framework (SURF)

Section 2: AI: The cyber-physical management professional

5. Blockchain as a tool for transparency and governance in the delivery of development aid 6. A proposed OKR-based framework for cyber effective services in the GDPR era 7. Balancing privacy and public benefit to detect and prevent fraud 8. Securing the digital witness identity using blockchain and zero-knowledge proofs 9. Zero Trust networks, the concepts, the strategies, and the reality

Section 3: Digital 'hand-shake' of business

10. An analysis of the perceptions of the role of social media marketing in shaping the preferences of the electorate: A case study of the 2018 Colombian presidential election 11. Will the new security trends achieve the skin in the game? (Lesson learned from recent IOCs) 12. The role of social media, digitisation of marketing, and AI on brand awareness 13. The marketing situation of music public relation agencies in the United Kingdom in relation to client acquisition methods and client search behaviour

Section 4: Future digital landscape

14. The application of Industry 4.0 in continuous professional development (CPD) 15. A regulatory investigation into the legal and ethical protections for digital citizens in a holographic and mixed reality world 16. The implication of big data analytics on competitive intelligence: A qualitative case study of a real estate developer in the UAE 17. Commodification of consumer privacy and the risk of data mining exposure 18. Value of data as a currency and a marketing tool

Über Autor(innen)

Bowen, Gordon
Dr Gordon Bowen has a Doctorate in Business Strategy (University of Hull) and is a Chartered Marketer from the Chartered Institute of Marketing (UK). He is an Associate Lecturer at various universities, including Warwick University, Ulster University, University of Hertfordshire, Northumbria University and Grenoble Graduate Business School. His research and PhD/DBA supervision interests are marketing, digital marketing and strategy, and SMEs. Gordon has held senior positions in the telecommunications industry, including strategy development, business development and training. He has also advised SMEs on business matters.

Hagan, Daniel
Dr Daniel Hagan is Associate Dean with speciality in Marketing and Business Administration at the QAHE's Northumbria University London Campus. Before this role, Daniel was Senior Groups Manager and Principal Analyst, Corporate Markets at Lehman Brothers Holdings London where he managed the EMEA group of specialised professionals consulting and advising on International Marketing strategies, International Business Management Strategies and Market synergy analysis. Daniel's research interests lie in the area of Marketing Management, Consumer behaviour, International Marketing Strategy and Digital Marketing, ranging from theory to design to implementation. He has collaborated actively with researchers in several other disciplines of Marketing and Business Administration, particularly Consumer Behaviour and Digitizing Marketing. He has served on three international academic conferences as session Chair and a reviewer. Daniel is a Chartered Fellow of the Chartered Institute of Marketing (CIM); Member of the Academy of Marketing (AM) and the American Marketing Association (AMA) and Fellow of the Higher Education Academy (FHEA); Daniel is a professional drummer and bass guitarist and in his spare time, he enjoys playing gigs, listening to music, fishing and reading.

M. O'Dell, Liam
Liam O'Dell is project management professional and has around 17 years international experience, having worked in the UK and Australia within the Architectural, Engineering and Construction (AEC) industry. Liam is currently working as a Senior Project Manager and has worked at various organisational levels, client-side and in delivery managing a diverse portfolio of multi-million pound projects across all phases of end-to-end project management to transform concepts into reality within complex and challenging programmes. As a strategic project leader possessing in-depth experience of advisory including co-ordinating multidisciplinary teams working collaboratively across various industry sectors, Liam leverages strong technical knowledge, supported by an MSc (Distinction) in Project Management and membership of the Association for Project Management. Committed to diversity, Liam has a keen interest in engaging with an intellectually curious network to promote and share ideas where people are encouraged to participate in sharing ideas and have the power to create. Liam donates his spare time to undertaking the duties of a Magistrate. This allows Liam to develop an awareness of the diverse societal challenges of our time and the need to address today's most pressing social challenges.

Jamal, Arshad
Dr. Arshad Jamal, MSc, M.A., PG Cert, PhD, is a QAHE Dean of Faculty at Northumbria University London Campus. He holds a PhD in Information Systems and Computing from Brunel University, UK. He has extensive experience of academic leadership, management and research. His research interests include information privacy, information systems adoption, knowledge management, E-learning, and business intelligence. He has served as a reviewer in journals, namely, IJIM and JEIM and conferences, including ICIS, AMCIS, EMCIS and ECIS. His research has been published in peer reviewed journals including Journal of Knowledge Management and Journal of Enterprise Information Management. He is also the Associate Editor of journal International Journal of Electronic Security and Digital Forensics. Arshad has delivered many key note speeches in internationally recognised conferences. He has edited and authored text books.