Maisel / Cokins Predictive Business Analytics

Forward Looking Capabilities to Improve Business Performance
1. Auflage 2013
ISBN: 978-1-118-22711-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Reihe: SAS Institute Inc

Discover the breakthrough tool your company can use to makewinning decisions
This forward-thinking book addresses the emergence of predictivebusiness analytics, how it can help redefine the way yourorganization operates, and many of the misconceptions that impedethe adoption of this new management capability. Filled with caseexamples, Predictive Business Analytics defines ways inwhich specific industries have applied these techniques and toolsand how predictive business analytics can complement otherfinancial applications such as budgeting, forecasting, andperformance reporting.
* Examines how predictive business analytics can help yourorganization understand its various drivers of performance, theirrelationship to future outcomes, and improve managerialdecision-making
* Looks at how to develop new insights and understand businessperformance based on extensive use of data, statistical andquantitative analysis, and explanatory and predictive modeling
* Written for senior financial professionals, as well as generaland divisional senior management
Visionary and effective, Predictive Business Analyticsreveals how you can use your business's skills, technologies,tools, and processes for continuous analysis of past businessperformance to gain forward-looking insight and drive businessdecisions and actions.

Autoren/Hrsg.

Maisel, Lawrence

Cokins, Gary

Über Autor(innen)

LAWRENCE S. Maisel, President of DecisionVu, specializesin corporate performance management, financial management, and ITvalue management. He has extensive industry experiences withnumerous Global 1000 companies including MetLife, TIAA-CREF,Citigroup, GE, Bristol-Myers, Pfizer, and News Corp/FoxEntertainment. Larry co-created with Drs. Kaplan and Norton theBalanced Scorecard Approach, and co-authored with Drs. Kaplan andCooper Implementing Activity-Based Cost Management. He is aCPA, holds a BA from NYU and an MBA from Pace University, and wasan adjunct professor at Columbia University's Graduate BusinessSchool. Contact him at [e-mail].
GARY COKINS is the founder of Analytics-Based PerformanceManagement, LLC. He is an internationally recognized expert,speaker, and author in advanced cost management and performanceimprovement systems. He served fifteen years as a consultant withDeloitte Consulting, KPMG, and Electronic Data Systems (EDS, nowpart of HP). From 1997 until recently, Gary was in businessdevelopment with SAS, a leading provider of enterprise performancemanagement and business analytics and intelligence software. He hasa degree in operations research from Cornell University and an MBAfrom Northwestern University Kellogg School of Management. Contacthim at [e-mail].