The Language of Corporate Communication

Functional, Pragmatic and Cultural Dimensions
2024
ISBN: 978-3-031-58904-1
Verlag: Springer Nature Switzerland

Buch, Englisch, 154 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 418 g

This book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.

Zielgruppe

Research

Autoren/Hrsg.

Malyuga, Elena N.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Geisteswissenschaften Sprachwissenschaft Semantik & Pragmatik
• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik Lehrerausbildung

Inhaltsverzeichnis

Chapter I. Linguistic-Cultural Background of Corporate Communication.- Chapter II. The Functional Dimension of Corporate Communication.- Chapter III. The Pragmatic Dimension of Corporate Communication.

Über Autor(innen)

Elena N. Malyuga is an Academician of the Russian Academy of Natural Sciences and head of the Foreign Languages Department at the Economics Faculty of RUDN University (Peoples’ Friendship University of Russia). She is also a Professor with a D.Sc. in Linguistics and Editor of Training Language and Culture. Her scientific interests include functional pragmatics, sociolinguistics, applied linguistics, intercultural business communication, and profession-oriented education. She has authored over 250 publications, including course books, monographs, and research articles indexed by Web of Science and Scopus.