Marketing for Construction Firms

1. Auflage 1997
ISBN: 978-0-7277-2569-1
Verlag: Institution of Civil Engineers

Buch, Englisch, 83 Seiten, Format (B × H): 210 mm x 148 mm, Gewicht: 120 g

This book appreciates that not all the options it presents are appropriate and/or affordable to everybody, but it focuses the organisation to identify market sectors and provides, in a short and accessible form, the most important concepts of marketing, and offers suggestions as to how they can be used to benefit you and your company

Fachgebiete

• Technische Wissenschaften Bauingenieurwesen Bauingenieurwesen
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Bauindustrie, Baugewerbe

Inhaltsverzeichnis

Introduction
Where are we now and where do we want to go?
Marketing database and associated files/records
Approved/select lists and prequalification
Sources of marketing information and intelligence
Marketing tools and techniques
Maximising client contracts
Marketing of smaller professional practices
Establishing and managing a sales and marketing department
Case studies outlining alternative marketing approaches
Other matters
Summary and checklists