Buch, Englisch, 146 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 248 g
Perspectives on Art-based Management
Buch, Englisch, 146 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 248 g
Reihe: International Series in Advanced Management Studies
ISBN: 978-3-030-51771-7
Verlag: Springer International Publishing
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
INTRODUCTION.- PART I: A Definition of Art & Business.- Art & Business.- Systematic Literature Review in the Field of Art & Business.- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business.- Art & Business A Relational Model.- Art & Corporate Social Responsibility.- Art & Communication.- Art & Cross-Cultural Business.- Art & Cross-Cultural Business.- Art & Consumer Perception.- DISCUSSION & CONCLUSION.