The Power of Self-Presentation

Spanish Speakers Constructing Digital Identity
Erscheinungsjahr 2025
ISBN: 978-3-031-52933-7
Verlag: Springer Nature Switzerland

Buch, Englisch, 198 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 281 g

This book follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram and LinkedIn. The author presents a functioning taxonomy of self-presentation strategies along the front-stage/back-stage continuum, including common strategies such as eudaimonic (or inspirational) messages and the use of humour. Special attention is paid to the effects of social variables such as the users' gender and age, and the perceived purposes of the different platforms (e.g. LinkedIn is often intended as a professional market for job hunting, whereas Facebook is rarely used in this context). The book will be of interest to students and scholars of Technologically Mediated Communication (traditionally known as Computer-Mediated Communication or CMC), media communication, internet pragmatics, digital discourse analysis, and related fields.

Zielgruppe

Research

Autoren/Hrsg.

Maíz-Arévalo, Carmen

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Geisteswissenschaften Sprachwissenschaft Einzelne Sprachen & Sprachfamilien
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Computeranwendungen in Geistes- und Sozialwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation

Inhaltsverzeichnis

Chapter 1. Introduction.- Chapter 2. Self-disclosure or disclosing personal information.- Chapter 3. Positivity and authenticity.- Chapter 4. Humour as a self-presentation strategy.- Chapter 5. The Profile Picture.- Chapter 6. Multimodal presentations of the self.- Chapter 7. Conclusions and pointers to future research.

Über Autor(innen)

Carmen Maíz-Arévalo is an Associate Professor in the Department of English Linguistics at the Complutense University of Madrid, Spain. Her teaching includes Pragmatics, TEFL Methodology and Intercultural Studies, among other subjects. Her research fields of expertise are pragmatics, intercultural pragmatics and digital communication, with a special focus on (im)politeness, identity and self-presentation, and humour.