Buch, Englisch, 256 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 470 g
Reconnecting Strategy to Share Price
Buch, Englisch, 256 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 470 g
ISBN: 978-0-7506-8342-5
Verlag: Elsevier Science & Technology
Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-
. Does the promised market exist?
. Will the strategy deliver the market share promised?
. Will the market share create shareholder value?
This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business
Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?
Zielgruppe
Marketing Directors and Snr Marketing Executives
Finance Directors and Snr Finance Executives
MBA Marketing and Financial Strategy courses
Members of CIM SIGS in finance /CIM members