E-Book, Englisch, 108 Seiten, eBook
Reihe: Progress in Mathematics
McHale Neuroscience for Organizational Communication
1. Auflage 2022
ISBN: 978-981-16-7037-4
Verlag: Springer Singapore
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Guide for Communicators and Leaders
E-Book, Englisch, 108 Seiten, eBook
Reihe: Progress in Mathematics
ISBN: 978-981-16-7037-4
Verlag: Springer Singapore
Format: PDF
Kopierschutz: 1 - PDF Watermark
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
Part 1. Introduction to neuroscience for corporate communications.- Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape.- Chapter 3. Let’s get neurological.- Chapter 4. The body politic.- Part 2. The neurocommunicator’s toolkit.- Chapter 5. The coming of neuroleadership.- Chapter 6. The braking system.- Chapter 7. The toolkit.- Chapter 8. The neuroscience of Aristotle.- Chapter 9. The culture club.- Part 3. The psychology of the corporate communications team.- Chapter 10. Communicator, heal thyself.- Chapter 11. Safe space.- Part 4. Self-care for corporate communications professionals.- Chapter 12. Communicating trauma and loss.- Chapter 13. The neuroscience of compassion.- Epilogue. Practice what you preach.