Strategic Sustainability

Why it matters to your business and how to make it happen
1. Auflage 2013
ISBN: 978-1-909293-54-0
Verlag: Routledge

Buch, Englisch, 62 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 104 g

Reihe: DoShorts

In many businesses sustainability is one person’s passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.Strategic Sustainability: sets out why sustainability matters to businesses – the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Mckay, Alexandra

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik

Inhaltsverzeichnis

1. Why sustainability matters to your business2. Identifying your material issues3. Identify resources 4. Issues you may look at – and how to link them to your business 5. How to make it happen 6. Common arguments ConclusionAppendix A: Case study – Yearsley GroupAppendix B: Building a business caseResources

Über Autor(innen)

Alexandra McKay