Global Perspectives on the Strategic Role of Marketing Information Systems

Erscheinungsjahr 2023
ISBN: 978-1-6684-6591-2
Verlag: IGI Global

Buch, Englisch, 320 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 966 g

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies.

Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Autoren/Hrsg.

Medina-Quintero, Jose Melchor

Sahagun, Miguel A.

Alfaro, Jorge

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein

Über Autor(innen)

Fernando Ortiz-Rodriguez is a Full Professor and is the Social Science Research Center Director at Tamaulipas Autonomous University. Before this, he was the Executive Director at the International Institute of Studies (IIES); he created the First Business School in Tamaulipas, Mexico, and before this, he was the Information Technology Manager at Emerson Electric, where he developed more than 40 software's, some of them used globally in Emerson and achieved technology convergence implementing the first efforts on IoT and Industry 4.0 He is a member of National Systems Researchers (SNI) of the National Council of Science and Technology (CONACYT). He published several articles, book chapters, and books in prestigious editorials. He has guided more than fifteen bachelors and five postgraduate theses. Additionally, he has more than ten software patents. He received a Latin-American award (U-Gob) 2021 and 2022 for implementing and developing software to help with Covid-19 diagnosis in Mexico.