Small Business Management: An Entrepreneur's Guidebook w/Student CD-ROM

3. Auflage 1999
ISBN: 978-0-07-234652-7
Verlag: McGraw-Hill Education

Buch, Englisch, Format (B × H): 203 mm x 254 mm, Gewicht: 952 g

This text takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a “how-to” perspective, with many practical examples and applications from the business world. All three authors have had meaningful experience in the “real world” as an owner, manager or employee of one or more small businesses.

Autoren/Hrsg.

Megginson, William L.

Byrd, Mary Jane

Megginson, Leon C.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

PART I The Challenge of Owning and Managing a Small BusinessChapter 1 The Dynamic Role of Small BusinessChapter 2 Opportunities and Challenges in Small BusinessChapter 3 Legal Forms of OwnershipPART II Planning for and Organizing a BusinessChapter 4 How to Become the Owner of a Small BusinessChapter 5 The Role of Planning In Organizing and Managing a Small BusinessChapter 6 Obtaining the Right Financing for Your BusinessPART III Marketing Goods and ServicesChapter 7 Developing Marketing StrategiesChapter 8 Product Promotion and DistributionPART IV Organizing and Managing the BusinessChapter 9 Managing Human Resources and Diversity in Small FirmsChapter 10 Maintaining Relationships with Your Employees and Their RepresentativesPART V Operating the BusinessChapter 11 Locating and Laying Out Operating FacilitiesChapter 12 Purchasing, Inventory, and Quality ControlPART VI Financial Planning and ControlChapter 13 Planning for ProfitChapter 14 Budgeting and Controlling Operations and TaxesChapter 15Using Computer Technology in Small BusinessesPART VII Providing Present and Future Security for the BusinessChapter 16Risk Management, Insurance, and Crime PreventionChapter 17Business-Government Relations and Business EthicsChapter 18Family-Owned Businesses: Planning for the FutureWorkbook for Developing a Successful Business Plan