Political Marketing and Management in Ghana

A New Architecture
Softcover Nachdruck of the original 1. Auflage 2017
ISBN: 978-3-319-86146-3
Verlag: Springer International Publishing

Buch, Englisch, 207 Seiten, Previously published in hardcover, Format (B × H): 148 mm x 210 mm, Gewicht: 2952 g

Reihe: Palgrave Studies in Political Marketing and Management

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

Zielgruppe

Research

Autoren/Hrsg.

Mensah, Kobby

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1. Political Marketing and Management: A New Architecture; Kobby Mensah.- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre.- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah.- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu.- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi.- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan.- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah.- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre.- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah.- 10. Conclusion; Kobby Mensah.

Über Autor(innen)

Kobby Mensah is a Lecturer at the University of Ghana Business School and Coordinator of Marketing and Communication (UGBS Marcoms).