SECRET SAUCE

Erscheinungsjahr 2017
ISBN: 978-0-8144-3806-0
Verlag: HARPERCOLLINS LEADERSHIP

Buch, Englisch, 192 Seiten, Format (B × H): 58 mm x 79 mm

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus.For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:Clear examples of what works and what doesn't - Fascinating insights from behavioral and neurological research - Powerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Autoren/Hrsg.

Mills, Harry

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Über Autor(innen)

HARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review’s Manage/Mentor program and author of Artful Persuasion, The Rainmaker’s Toolkit, and other notable books.