Mohr / Thomas Interactive Broadband Media

A Guide for a Successful Take-Off
2. Auflage 2002
ISBN: 978-3-322-86867-1
Verlag: Vieweg & Teubner
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 183 Seiten, eBook

Reihe: XEdition Accenture

Zielgruppe

Research

Autoren/Hrsg.

Mohr, Nikolaus

Thomas, Gerhard P.

Inhaltsverzeichnis

1 Interactive Broadband Evolution.- 2 “Get & Sell Audience” Basic Mechanics of All Media Business.- 2.1 “Get Audience”: Content Production, Aggregation and Distribution.- 2.2 “Sell Audience”: Customer Insight, Advertising and Merchandising.- 2.3 Revenue Pendulum from “Get” to “Sell” to “Get” to.- 3 Get Audience.- 3.1 Content Production.- 3.2 Content Aggregation.- 3.3 Content Distribution.- 4 Sell Audience.- 4.1 Customer Insight.- 4.2 Advertising.- 4.3 Merchandising.- 5 Revenue Streams and Future Business Models.- 5.1 Revenue Streams.- 5.2 Business Models in the Interactive Broadband Services Environment.- 5.3 Business Models for Future Interactive Broadband Services.- 5.4 Outlook: Interactive Broadband Media Scenarios.- 6 Sources.

Über Autor(innen)

Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture. Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.