Buch, Englisch, 280 Seiten, Format (B × H): 190 mm x 247 mm, Gewicht: 552 g
A Case Study Approach
Buch, Englisch, 280 Seiten, Format (B × H): 190 mm x 247 mm, Gewicht: 552 g
ISBN: 978-0-7506-5748-8
Verlag: Taylor & Francis Ltd
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Zielgruppe
Undergraduate and postgraduate programmes and executive courses in retail and in areas of international marketing and fashion; practitioners who want an authoritative and informative text.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
Weitere Infos & Material
List of figures; List of tables; List of contributors; Acknowledgements; Foreword by Terry Leahy, CEO of Tesco; Introduction; Perspectives of international retailing - Retailing within an international concept; Retail logistics; The anatomy of retail buying; Retail store design; Issues and cases - The scope of e-commerce; Supply chain management; Young consumers; Ethical clothing; Luxury brands; Retail banking; Store image; Fashion trends in Hong Kong; Retail in the USA: the environment and consumer purchase behaviour.
