Buch, Englisch, 360 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 734 g
A Guide to Growing More Profitably International Student Edition
Buch, Englisch, 360 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 734 g
ISBN: 978-1-032-01682-5
Verlag: Taylor & Francis
This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:
- Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities
- Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others
- An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation
- In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges
- Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
Zielgruppe
Postgraduate and Professional
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Strategic Pricing 2. Economic Value 3. Price and Value Communication 4. Price Structure 5. Pricing Policy 6. Price Competition 7. Price Level 8. Measurement of Price Sensitivity 9. Financial Analysis 10. Specialized Strategies 11. Creating a Strategic Pricing Capability 12. Ethics and the Law