Buch, Deutsch, 267 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 432 g
Reihe: Gabler Edition Wissenschaft
Buch, Deutsch, 267 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 432 g
Reihe: Gabler Edition Wissenschaft
ISBN: 978-3-8244-7138-6
Verlag: Deutscher Universitätsverlag
Jürgen Müller applies the real option approach to service industries, in this case to retail banking; he provides empirical support for the approach and simplifies the applicability of real option concepts in corporate practice.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
General trends and success factors in retail banking - Retail banking in Poland - Evaluation of capital investment decisions - The real options approach - Application of real option valuation to a retail banking startup in Poland