Biosurveillance in New Media Marketing

World, Discourse, Representation
Softcover Nachdruck of the original 1. Auflage 2018
ISBN: 978-3-030-07158-5
Verlag: Springer International Publishing

Buch, Englisch, 234 Seiten, Previously published in hardcover, Format (B × H): 148 mm x 210 mm, Gewicht: 321 g

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences?

Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.

Zielgruppe

Research

Autoren/Hrsg.

Nemorin, Selena

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Geisteswissenschaften Philosophie Moderne Philosophische Disziplinen Philosophie der Technik

Inhaltsverzeichnis

1. Introduction: Advertising Futures.- 2. A Theory of Manipulation: Critical Perspectives.- 3. The Emergence of Neuromarketing.- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?.- 5. Structures of Understanding.- 6. Worldlessness: The Brain as ‘Buy Button’.- 7. Poor in World: Augmenting Animality.- 8. World-Forming: The Agentic Consumer.- 9. Self-Determination and Implications of Mining the Brain.

Über Autor(innen)

Selena Nemorin is Lecturer in Sociology of Digital Technology with the Department of Culture, Communication and Media at University College London, UK. Her research and publications explore the dynamic between society and technology. More specifically, she is interested in how socio-technical artefacts construct and categorise individuals and groups as objects for governance.