Digital Challenges and Strategies in a Post-Pandemic World

1. Auflage 2022
ISBN: 978-3-631-86406-7
Verlag: Peter Lang

Buch, Englisch, 312 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 406 g

The Covid-19 pandemic has not only affected the health and life of people around theworld but also many areas such as the economy, the way of doing business, workinglife, the education sector, the urban life, and consumer consumption habits. Digitaltechnologies and solutions also played an important role in the changes brought aboutby the pandemic. Digitization has brought its own challenges in this context. Beingaware of this issue, Turkish-German University (TGU) hosted a conference on “DigitalChallenges and Strategies in a Post-Pandemic World” in cooperation with BielefeldUniversity of Applied Sciences in Istanbul. The conference offered a platform for academiciansas well as practitioners to discuss the current issues related to new digitalapplications, the impact of digitization, digital challenges, and necessary measures, aswell as strategies to overcome these challenges in a post-pandemic world. The academicpapers presented in the conference constitute the chapters of this book.

Autoren/Hrsg.

Öztürk, Riza

Klein, Müge

Bayrak Meydanoglu, Ela Sibel

Zamant¿l¿ Nay¿r, Dilek

Bayrak Meydanog?lu, Ela Sibel

Inhaltsverzeichnis

Ela Sibel Bayrak Meydanoglu, Margareta Teodorescu, Müge Klein : The Impact of Blockchain on the Marketing Mix Elements: A Literature Review — Isil Ketan, Alexander Dreyer, Dilek Zamantili Nayir : Video-on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour — Ilke Kocamaz, Bilal Dede : Digital Marketing Trends during the Covid 19 Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging Economy — Elif Ceren Yildiz, Taskin Dirsehan : Blockchain Technology as a Solution to the Bullwhip Effect — Mehmet Ali Tas, Batin Latif Aylak, Damla Durak Usar : Investigating the Effects of Digital Challenges and Strategies in Post-Pandemic Era on Supply Chain Management — Ahmet Tugrul Tuger : Understanding Artificial Intelligence in Service during the Post Pandemic Period — Müge Klein, Sevgin Batuk Ünlü, Selin Karaca Varinlioglu, Merve Ahter Dede : Factors Affecting Work-Family Conflict in the Digital Work Environment — Alev Özer Torgalöz, Pinar Yozgatli Özbilen, Deniz Mat Artun : Family-Work Conflict and Job Performance during Remote Working: Does Technostress Mediate this Relationship? — Çigdem Vatansever, Meltem Sezer Özata, Ayça Ünsever : Transformation of Home into Workspace for Women during Covid-19 Pandemic: Expression of Work and Non-work Life Balance on Social Media — Ulrich Tamm, Rainer Lenz : Significance of the Governance of Blockchain Systems — Hüseyin Hayri Nuroglu : Digital Challenges in the Governance of Business Networks in the Post-Pandemic Era — Seyfullah Selimefendigil, Hakan Güzeloglu, Çiydem Çatak : Cryptocurrencies and Blockchain Technology: Investigating the Relationship between Bitcoin and Financial Markets — Mehmet Hakan Özdemir, Tolga Tuzcuoglu, Erencan Yavrucu : The Asset Allocation Preferences of Mutual Fund Managers in the Pre-Pandemic and Post-Pandemic Periods — Kersten Kellermann : Mind the Gap: Why Germany Should Invest More in its Future — Elif Posos Devrani : Digitalizing Family: Digital Parenting during the Covid-19 Pandemic — Sven Packmohr, Henning Brink : Research-based Learning during a Pandemic – Findings from a Course on Business Informatics Conducting Research on Barriers to Digital Transformation — Axel Benning, Abdulmuttalip Erduran : Legal Challenges due to the Pandemic Impacts .

Über Autor(innen)

Ela Sibel Bayrak Meydanoglu is a full professor of marketing at Turkish-German Universityin Istanbul. Her research areas are digital marketing and digital transformation.Dilek Zamantili Nayir is a management scholar at Turkish German University. Shepublished in the Journal of International Management, the Journal of Knowledge Management,International Business Review.Müge Klein is a professor for management at the Turkish-German University. Shereceived her Ph.D. degree from the Technical University of Karlsruhe. Her currentresearch area is digital transformation.Riza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since2007. Previously, he had held a high-ranking position in one of the largest germantelecommunication companies.