Directive 97/55/EC in the United Kingdom and Germany
Buch, Englisch, 144 Seiten, Format (B × H): 138 mm x 216 mm
ISBN: 978-1-84113-117-7
Verlag: Hart Publishing
This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).
The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as
Autoren/Hrsg.
Fachgebiete
- Rechtswissenschaften Internationales Recht und Europarecht Europarecht Europäischer Gewerblicher Rechtsschutz, Medien-, IT- und Urheberrecht
- Rechtswissenschaften Wirtschaftsrecht Gewerblicher Rechtsschutz Wettbewerbs- und Kartellrecht, Werberecht
- Rechtswissenschaften Recht, Rechtswissenschaft Allgemein Rechtsvergleichung
- Rechtswissenschaften Ausländisches Recht Common Law (UK, USA, Australien u.a.)
