Parks-Whitfield Food Styling and Photography For Dummies

1. Auflage 2012
ISBN: 978-1-118-23015-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 368 Seiten, E-Book

Discover how to style and photograph food like the pros
Whether you're taking shots for a foodie blog, advertisements,packaging, menus, or cookbooks, Food Styling & PhotographyFor Dummies shows you how to take the next step in your passionfor food and photography. This attractive, informative, and funguide to the fundamentals of food styling provides information onthe tools and techniques used by some of the most successfulindustry professionals.
Food Styling & Photography For Dummies provides youwith the fundamentals of food styling and gives you the insidescoop on the tools and techniques used by some of the mostsuccessful industry professionals.
* Shows you how to translate taste, aroma, and appeal throughcolor, texture, and portion
* Includes techniques such as extreme close-ups, selective focus,and unique angles to create dramatic effect
* Detailed coverage on lighting and composition
* Tips for choosing the proper equipment and mastering the use ofcamera settings, lenses, and post-production software
* Advice for creating a professional personality and getting yourfood photography business off the ground
Whether you're an amateur or professional food photographer,Food Styling & Photography For Dummies is a fun andinformative guide to photographing and arranging culinary subjectmatter.

Autoren/Hrsg.

Parks-Whitfield, Alison

Inhaltsverzeichnis

Introduction 1
Part I: Introducing Food Styling and Photography 7
Chapter 1: Exploring Food Photography 9
Chapter 2: Photography Know-How and Equipment 25
Chapter 3: Your Stylist Toolkit 41
Chapter 4: Dealing with Employers, Personnel, and Sets 67
Part II: It's All in the Presentation (Styling) 85
Chapter 5: Preparing for an Off-Site Photo Shoot 87
Chapter 6: Getting the Yummy to Translate on Film 99
Chapter 7: The Ice Cream Is Melting! Problem Solving for TrickyFoods 123
Part III: Shooting the Food: Techniques with the Camera141
Chapter 8: Composition Basics 143
Chapter 9: Lighting, Lighting, Lighting 161
Chapter 10: Working with Tilts and Angles 181
Chapter 11: Exploring Focus 195
Part IV: And for Dessert: Managing Your Photos and More211
Chapter 12: Post-Processing 213
Chapter 13: Editing and Saving Your Photos 225
Chapter 14: Making Your Photos Available in Print and Online239
Chapter 15: Starting Your Food Styling and Photography Business253
Part V: The Part of Tens 269
Chapter 16: Ten Tips for Growing Your Business 271
Chapter 17: Ten Indispensable Items for a Food Shoot 281
Chapter 18: Ten Awesome Garnishes for Food Images 289
Index 299

Über Autor(innen)

Alison Parks-Whitfield is a successful technical writer and food photographer in the San Francisco Bay area. Her tasty images have been published in books, magazines, newspapers, and on packaging, as well as in many online venues.