Patron Engagement and Marketing Products and Services for Public Libraries

Erscheinungsjahr 2022
ISBN: 978-0-8389-3819-5
Verlag: American Library Association

Buch, Englisch, 48 Seiten, Paperback, Format (B × H): 216 mm x 279 mm

In response to public libraries’ interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts.

Autoren/Hrsg.

Fachgebiete

• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliotheks- und Auskunftssdienste
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

- Chapter 1 – Introduction: Technologies Supporting Library Marketing and Outreach
- Chapter 2 – Making Contact
- General or Topical Newsletters
- Modular Content
- Segmentation
- The Role of the Integrated Library System
- ILS Patron Records: Core Data for Patron Interactions
- Security: Comprehensive Encryption
- Patron Data Sources
- Patron Registration
- Communication Channels
- Library Use and Performance Data
- Chapter 3 – Privacy Concerns
- Storage and Transmission
- Data Collection and Retention
- Chapter 4 – Assembling a Patron Engagement Ecosystem
- Vendor Products to Support Outreach and Marketing
- Major Products
- Notes
- Chapter 5 – Additional Resources
- Additional Resources on Library Marketing
- Related Articles by the Author

Über Autor(innen)

Marshall Breeding is an independent consultant, speaker, and author. He is the creator and editor of the Library Technology Guides website, editor of Smart Libraries Newsletter, and a columnist for Computers in Libraries. He has authored the annual “Automation Marketplace” feature published most recently in American Libraries. He has also edited or authored several books, including Cloud Computing for Libraries. Formerly the director for innovative technology and research for the Vanderbilt University Library, he regularly teaches workshops and gives presentations internationally at library conferences.