Communicating Projects

An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication
1. Auflage 2017
ISBN: 978-1-138-74965-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 194 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 454 g

This book provides an end-to-end guide from the establishment of the communication function through to the evaluation of communication activity. It acts as a guide for project managers in terms of knowing what to expect from the communication work that they commission.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Pilkington, Ann

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Projektmanagement

Inhaltsverzeichnis

1. Setting Out 2. Developing the Strategy 3. Who Are Our Stakeholders? 4. Creating Great Content 5. Selecting the Right Channel and Tactic 6. Creating Plans 7. Research and Evaluation

Über Autor(innen)

Ann Pilkington moved from a career in journalism into press and public relations with major blue chip companies including BT, The Automobile Association, The Woolwich and Barclays. She left Barclays to teach and pursue a freelance career in change communications on major programmes within the public sector. She subsequently co-founded PR Academy which provides education and training for communicators. She teaches across a range of courses that cover internal and external communication and continues to provide consultancy services. She is a chapter author in the text Exploring Internal Communication, which supports the CIPR qualifications. She holds a Masters in public relations from the University of Stirling.