The New Wellness Revolution

How to Make a Fortune in the Next Trillion Dollar Industry
2. Revised Auflage 2007
ISBN: 978-0-470-10618-1
Verlag: Wiley

Buch, Englisch, 304 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 590 g

Read the Preface, Introduction, and Chapter 1 at thewellnessrevolution.paulzanepilzer.com.

Five years ago, Paul Zane Pilzer outlined the future of an industry he called “wellness” and showed readers how they could get in on the profitable bottom floor. The New Wellness Revolution, Second Edition includes more guidance and business advice for entrepreneurs, product distributors, physicians, and other wellness professionals. It’s an industry that will only grow, so get in while you can.

Autoren/Hrsg.

Pilzer, Paul Zane

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sport: Politik, Ökonomie, Ökologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Sport- und Freizeitindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Preface: The Revolution Continues vii

Introduction: Why Wellness Is the Next Big Thing 1

Chapter 1 Why We Need a Revolution 15

Chapter 2 The Baby Boom Generation: Understanding and Controlling the Demand for Wellness 41

Chapter 3 What You Need to Know about Food and Diet 62

Chapter 4 Making Your Fortune in Food 78

Chapter 5 Making Your Fortune in Medicine 100

Chapter 6 What You Must Know about Health Insurance 132

Chapter 7 The New Health Insurance Solution: Helping Your Customers Finance Their Wellness 152

Chapter 8 Making Your Fortune Distributing Wellness 167

Chapter 9 Direct Selling—How to Get Started 186

Chapter 10 Staking Your Claim: The Next Millionaires 199

Epilogue Unlimited Wellness 223

Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It? 235

Appendix B: Shifting From Sickness to Wellness Medical Care 241

Notes 251

Bibliography 261

Acknowledgments 265

About the Author 267

Index 269

Über Autor(innen)

PAUL ZANE PILZER is a world-renowned economist, a multimillionaire software entrepreneur, a college professor, and the New York Times bestselling author of God Wants You to Be Rich and Unlimited Wealth. After earning his MBA from Wharton at age twenty-two, he made his first $10 million before the age of thirty and was an appointed economic advisor during two presidential administrations, as well as a commentator on NPR and CNN. For more information visit, www.paulzanepilzer.com.