Innovation Acceptance

The Case of Advanced Driver-Assistance Systems
2014
ISBN: 978-3-658-05004-7
Verlag: Springer

Buch, Englisch, 326 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 4447 g

Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.

Zielgruppe

Research

Autoren/Hrsg.

Planing, Patrick

Fachgebiete

• Technische Wissenschaften Technik Allgemein Mess- und Automatisierungstechnik
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Automobilindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

ADAS Technology.- Defining Innovation, Acceptance, Adoption, Resistance, and Diffusion.- Qualitative and Quantitative Research on Innovation Acceptance.- Factors for the Acceptance of Advanced Driver-Assistance Systems.

Über Autor(innen)

Patrick Planing is a doctoral graduate from Leeds Metropolitan University, UK, and a visiting lecturer at various German universities. He currently holds a position in the Business Innovation Unit of a leading premium car manufacturer in Germany.