Poindexter News for a Mobile-First Consumer

1. Auflage 2016
ISBN: 978-1-4331-3561-3
Verlag: Peter Lang
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 296 Seiten

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and organizations to innovate with mobile solutions; this new mobile consumer has upended the news media landscape, challenging news organizations and journalists to produce news for consumers who have little resemblance to yesterday’s newspaper readers, TV news viewers, and online news consumers.

Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers.

News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, 'Essentials of Mobile Journalism' are proposed.

As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.

Autoren/Hrsg.

Poindexter, Paula M.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse

Inhaltsverzeichnis

List of Figures – List of Tables – List of Appendices – Preface – Acknowledgments – The Smart Mobile Landscape – News in the Mobile Age – Social Media on the Mobile Stage – News Consumers’ Preferences in a Mobile Environment – Millennials in a Mobile News and Social Media World – Race, Ethnicity, and Mobile – Women and Men: Divided and Connected in the Mobile Space – Political Identity, News, Social Media, and Mobile – Doing Journalism in a Mobile World – The Future of News in a Crowded Mobile Landscape – Appendices – References – Index

Über Autor(innen)

Paula M. Poindexter (Ph.D., Syracuse University) is a journalism professor at the University of Texas at Austin. She is author of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? (Peter Lang, 2012). She is a past president of the Association for Education in Journalism and Mass Communication (AEJMC) and in that role was responsible for creating “News Engagement Day.” Poindexter’s news media experience includes the Los Angeles Times and Houston’s KPRC-TV.