Buch, Englisch, 117 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 1856 g
Reihe: BestMasters
How to Attract Young Academics by Using Social Media as a Marketing Tool
Buch, Englisch, 117 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 1856 g
Reihe: BestMasters
ISBN: 978-3-658-08821-7
Verlag: Springer
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Universitäten, Wissenschaftliche Akademien, Gelehrtengesellschaften
- Sozialwissenschaften Pädagogik Schulen, Schulleitung Universitäten, Hochschulen
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
Social Media Environment and Marketing.- Scientific Institutions and Young Academics.- Online Survey, Benchmark Analysis and Expert Interviews.- Social Media Concept: Content, Platforms, Monitoring.