WELL SAID

Erscheinungsjahr 2012
ISBN: 978-0-8144-1787-4
Verlag: McGraw-Hill Education Ltd

Buch, Englisch, 256 Seiten, Format (B × H): 62 mm x 93 mm

Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows readers how to put themselves in their audience’s shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and—most importantly—convincing. Complete with real-life examples illustrating the concepts in action, this handy guide teaches readers how to: Use the words and phrases that get people to listen • Capture and hold attention • Gain instant credibility with decision makers • Optimize body language • Handle Q&A with finesse • Connect with the audience • Shine with or without PowerPoint • Perfect their elevator pitch • And much more Engaging and practical, Well Said! is the one book on presentation skills every professional should own.

Autoren/Hrsg.

Price, Darlene

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

CONTENTS Preface xi SECTION I: Laying the Groundwork for Getting Results Chapter 1: The Most Important Element of All 3 Chapter 2: How to Persuade a Decision Maker 15 Chapter 3: Establishing Credibility 27 SECTION II: Developing Persuasive Content Chapter 4: Crafting Your Presentation 37 Chapter 5: Developing Content That Involves and Engages Your Audience 58 Chapter 6: Designing and Presenting Effective PowerPoint Slides 74 Chapter 7: Preparing for a Powerful Performance 89 Chapter 8: Using Effective Body Language to Show Confidence 97 Chapter 9: Conveying a Professional Image Through Dress and Appearance 114 Chapter 10: Speaking with the Voice of Authority 123 Chapter 11: Leveraging the Language of Leadership 136 Chapter 12: Handling Q&A with Credibility and Finesse 149 SECTION IV: Seizing Every Opportunity to Persuade Decision Makers Chapter 13: Planning and Conducting Powerful Conversations 165 Chapter 14: Writing E-Mails That Get Results 182 Chapter 15: Facilitating Effective Meetings In Person and via the Telephone 193 Chapter 16: Delivering Winning Webinars 210 Chapter 17: Leading Team Presentations 223 Afterword 231 Index 233

Über Autor(innen)

DARLENE PRICE is the president and cofounder of Well Said!, Inc., a training and consulting company specializing in high-impact presentations and effective communication.