Behavioral Economics and Finance Leadership

Nudging and Winking to Make Better Choices
1. Auflage 2020
ISBN: 978-3-030-54329-7
Verlag: Springer

Buch, Englisch, 183 Seiten, Book, Format (B × H): 155 mm x 235 mm, Gewicht: 465 g

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.

Zielgruppe

Research

Autoren/Hrsg.

Puaschunder, Julia

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Systeme Politische Führung
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Finanzsektor & Finanzdienstleistungen: Allgemeines
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Naturwissenschaften Biowissenschaften Biowissenschaften Neurobiologie, Verhaltensbiologie

Über Autor(innen)

Julia Margarete Puaschunder is a behavioral economist working at the Inter-University Consortium of New York at Columbia University, Princeton University and The Department of Economics at The New School for Social Research (USA), as well as the Schwartz Center for Economic Policy Analysis. Prior to that she was a faculty associate at Harvard University.